GAA (Sport)

Brief
The Gaelic Athletic Association (GAA) is Ireland’s largest sporting organisation. This new rewards program offers the GAA a chance to extend a thank you to its members in recognition of their support and commitment they show at club level in their community, and in supporting the sports.

Solution
Everyone who signs up can earn points for registering, completing their profile and for pre-purchasing tickets to GAA games. One unique feature is that all members receive a personalised card with their name and club printed on it.

Additional points can be earned for a range of activities including linking your social media accounts or referring a friend. Points earned can be redeemed against great rewards such as money can’t buy experiences, GAA merchandise, tickets for stadium tours or donated to a nominated to local clubs for redemption against club specific rewards. GAA Members can also redeem points against match ticket discounts.
Results
Engagement is the key and in Year 1 of the program achieved this. Some of the highlights include, average e-mail open rates in excess of 57%, with average click through / engagement rates in excess of 44%

Industry Recognition
The success of the campaign has been recognised by wining and being shortlisted for the following awards:
  • Shortlisted: Loyalty Magazine Awards 2018, Best New Loyalty Programme of the Year